Chattanooga Ice Cream Free Essays

New Direction for Chattanooga Ice Cream Clint A. Stockton Jack Welch Management Institute Dr. Denis Tocci JWMI 510 11/16/2013 Chattanooga Ice Cream Case The Chattanooga Ice Cream case shows a decline in sales for 5 consecutive years. We will write a custom essay sample on Chattanooga Ice Cream or any similar topic only for you Order Now The Division is headed by Charles Moore. Although Charles Moore was successful in leading teams he seemed to have major issues with this team of vice presidents. According to the Harvard Business Review Chattanooga Ice Cream Case the team was very dysfunctional; they exhibited a lack of trust, high in conflict, disrespectful of each ther and exhibited avoidance issues with accountability. Team members seemed to always lay blame to other member. Moore needs to be more assertive in dismissing the ways of the past and the loss of Stay Shop business needs to be put aside. Moore needs to give clear direction and assign responsibilities to each team member. Moore needs to convey that team cohesiveness is a must and this will go a long way to help ensure no further loss of business. This paper will examine how Moore’s leadership approach contributed to the teams’ dysfunction, discuss what the roup of employees themselves could do to better understand the perspectives of each other and their boss as well as make recommendations about Moore should do now to help his team work together and manage conflicts more effectively. Charlie’s Leadership Style In assessing where Charlie Moore goes wrong, it’s important to look at his leadership style. According to the DISC style, Charlie is a â€Å"Steady (S) Leader. Specifically, this means Charlie operates at a methodical pace and likes leading in an orderly environment. He may readily view leading in a â€Å"fast-paced† environment as intimidating or stressful. His leadership style is collaborative in nature and he values group efforts. Charlie is a cautious leader that seldom leads by authority as he is comfortable working behind the consensus of the group as he doesn’t like mak ing decisions alone. He is demotivated by competitive environments and changing direction abruptly. He enjoys leading in a harmonic environment with little or no confrontations or conflict. Leaders prepare the organizations for change; Charlie does not build trust nor align his people. Lack of Leadership As a leader Charlie needs to â€Å"prepare organizations for change and help them ope as they struggle through it† (Week 2, Lecture 2). The first evidence of Charlie’s failure as a leader is when he calls the group together to communicate the news about losing their major customer. The mood is somber as Charlie calls the group together to â€Å"mourn† (Sloane, The Chattanooga Ice Cream Division, HBR, p. l) and to fgure out what needs to be done about it. As a leader he must exude a sense of â€Å"positive energy’ Cack Welch, Winning, p. 84) to prepare his people to act and energize their best thinking to deal with this challenge. His style of (S) may not like change, but e needs to set a tone of optimism and decisiveness that says that they will come through this challenge successfully. First of all, Moore should master self-leadership for himself. Then encourage and model it for others on the team. Manz indicates that â€Å"Leaders facilitate employee self-set goals and reward effective self-leadership when it does occur. Overall, they create and nurture systems that allow teamwork and a holistic self-leadership culture to flourish† (Charles Manz, 2001 , Leading Others to Lead Themselves, p. 221). I believe that Charlie and Charlie’s team would benefit from earning about their own leadership style by taking the Disc and TKI assessments and possibly creating smaller strategically paired teams within the group to come up with a foundation and vision for the direction in which the company should go as a whole. Lack of Candor Another example of where Charlie goes wrong is that he doesn’t develop an environment of trust where his people don’t hold back – even though he may not like conflict. As an example of this, Charlie has several meetings to ask his team what their thoughts are about how to compete. â€Å"When you are an individual contributor, ou try to have all the answers. That’s your Job-to be an expert, the best at what you do, maybe even the smartest person in the room. When you are a leader, your Job is to have all the questions†¦ Questioning, however, is never enough, following Rule 6: Leaders probe with curiosity that borders on skepticism, making sure your questions unleash debate and raise issues that get action† (Welch, 2005, p. 74). Moore should first create an intentional communication strategy. His management team must understand and support a common vision with a common purpose. This requires clarity. Clarity begins with effective communication. He should make sure communication from his management team reaches all employees. The article by Ferrazzi (Harvard Business Review) indicates three specific techniques, developed from the author’s research, which can help coworkers collaborate and interact more effectively. The techniques, which are based on creating trust that allows team members to speak candidly, are â€Å"dividing meetings into smaller groups, naming a candor advocate, and teaching how to give and receive feedback with a positive attitude† (Ferrazzi, 2012, Candor, Criticism, and Teamwork, p. 0). Team Dysfunctions The Chattanooga Ice Cream team is dysfunctional for several reasons. Some of those reasons include an absence of trust, avoidance, and not being accountable. Also, there is a lack of commitment amongst some managers. Moore is also looking for buy-in from all members for group decisions. There was no clear cut rule as to how decisions were going to be made. Simply put, Charles Moore failed to incorporate clear operating rules. Week Four 4 Lecture – Building High Performance Teams suggests that â€Å"when managers agree on ground rules in advance, the team is uch more likely to run efficiently,† this is especially true with the Chattanooga Ice Cream team. According to Rick Johnson, Charlie could â€Å"Challenge is management team; ask for solutions, assigning both responsibility and empowerment accordingly to utilize individual skills. Ownership of ideas and initiatives builds commitment. Involving the team in creating direction and solutions through empowerment generates commitment to the tasks necessary to meet objectives. A way to get over the major loss of a client and overshadow the â€Å"mourning† effect would be to hallenge the management team to collectively bring in a new client or a few clients that could equal the departure of the one loss, in terms of volume. Also, Moore should create offsite team-building activities on a quarterly basis. The gatherings/ outings should be used to build unification and trust in each other. New Direction for Charles seems to want to be Just another member of the team, an individual contributor, wanting to give his part instead of asking the explicit result-driven questions required of him in his leadership role. Welch, goes on to say, â€Å"But that’s he Job. You want bigger solutions ask questions; healthy debate, decisions, and actions will get everyone there† (p. 76). There is nowhere to go, if there is no one to lead. The dysfunctions of the team lie with the dysfunctions of the leader and no directions. Regardless of making the wrong or right decision, in regards to the CICC case, if no action is taken, then the company will fail for sure. As a Business Development Executive, I would tend to push the team to research and target other clients to fill the void left by the client lost, eliminating the somberness, creating otivation to accomplish a new goal, and strengthen the team by focusing efforts into one vision. He should run his team through assessments that could help him strategically pair individual weaknesses and strengths together, not only to complement each other going forward but to build credibility as a leader and start to build a foundation for candor, voice, and dignity going forward. Gaining new clients would most likely cost additional funds in the research and marketing and may cause little investment growth up front; however stabilizing the vision with a decision is aking the correct effort to save this company under the current circumstances. How to cite Chattanooga Ice Cream, Papers

Manufacturing The Products In House Samples †MyAssignmenthelp.com

Question: Discuss about the Manufacturing The Products In House. Answer: The decision regarding whether a business needs to manufacture or purchase a product depends on both tangible and intangible factors, which might change with the passage of time. Manufacturing the products in-house might help in saving money and time. However, it is convenient as well to purchase from a vendor specialising in the particular item. Moreover, making a product from the initial stage could be a method of providing additional work for the valued staffs during the slowdown of the business. A make or buy decision is the act of selecting between making a product or purchasing the same from an external supplier. In make or buy decision, the most significant factors to be taken into account include portion of quantitative evaluation like the related production cost and whether the organisation has the capacity to manufacture at the needed levels. It is referred as the decision of outsourcing, as it contrasts the benefits and costs related to production of a particular product or service internally to the benefits and costs associated with hiring an external supplier for the questionable resources. In order to contrast the costs rightfully, each aspect about the acquisition and item storage needs to be taken into consideration. The primary factors to be considered in deciding whether to manufacture the canisters or buy the same from the outside supplier include the following: Quality: If Playdough Company could develop a product, which is better in contrast to purchasing from a vendor, it is necessary to make the canisters in-house. It is assumed that the organisation could charge a greater price in justifying labour and materials. However, if the organisation fails to specialise in canisters, a specialist vendor would be highly effective. Since Playdough Company is involved in making value-added canisters, it could provide greater quality by making raw materials from the beginning, as they would be fresh optimally. Quantity: The product volume that the organisation requires would affect the decision of whether to manufacture or purchase the same. For instance, if Playdough Company needs a box of canisters, it is impractical to fashion the same from the initial stage. However, sometimes a huge demand in the market could be a cause of not to make an in-house product. In case, the organisation uses 10,000 boxes for packaging products, it could be considered as cost-effective to contract to a third party firm foe making them to a custom size (Fullerton, Kennedy and Widener 2013). Convenience: When Playdough Company has been operating in high gear to meet the current demand, it would be highly feasible to make the products, instead of purchasing the same. However, if the vendor of the organisation that manufactures the product belongs to a cross-border nation and it could not dispatch the needed items on short notice, it is feasible to manufacture the product in-house. The convenience of purchasing or making products might change in relation to the overall sales volume that the organisation is presently transacting along with the amount of additional space and labour of the same. Marketing: In the words of Otley and Emmanuel (2013), making in-house products is a significant strategy of marketing. For instance, in case of clothing store making and selling its own dress line provides the customers with an added value and a strong brand. Similar is in the case of a restaurant making its own sauces and dressings, which provide unique flavours. In case of Playdough Company, making canisters could add additional features to the product. However, the discriminating and savvy customers often concentrate on whether the organisation has made or purchase the products it sells. Hence, Playdough Company could develop its own inventory for building an educated and loyal client base. Thus, based on the above discussion, it could be stated that the factors affecting the decision of Playdough Company to purchase canisters instead of producing them in-house comprise of lack of internal expertise, small requirements of volume, desire for varied sourcing and the fact that the item might be crucial to the strategy to the organisation. Excessive consideration might be provided, if the organisation obtains the opportunity to work with a firm providing outsourcing services successfully in the market to develop a long-term association. In a similar fashion, the influential dynamics towards manufacturing an item include the current capacity of production, effective quality control and proprietary technology needing protection. Finally, it is necessary for the firm to consider whether the supplier could seek for long-term arrangement, if necessary during high demand situations. References: Fullerton, R.R., Kennedy, F.A. and Widener, S.K., 2013.Management accounting and control practices in a lean manufacturing environment. Accounting, Organizations and Society,38(1), pp.50-71. Otley, D. and Emmanuel, K.M.C., 2013.Readings in accounting for management control. Springer.

Violence in Sport Playing the Game Clean

Abstract Because of the fact that some games demand the use of physical force, they are often considered as brutal by sports amateurs. Yet it must be admitted that in certain kinds of sport, the use of force is demanded by the rules, which does not make it more brutal or cruel. Since every kind of sports involves certain physical activity, it releases the energy within and allows to get rid of stress.Advertising We will write a custom essay sample on Violence in Sport: Playing the Game Clean specifically for you for only $16.05 $11/page Learn More However, some people still consider that sport makes people violent, mainly because of the sport episodes with the participants losing their temper shown on TV. It will take much time to assure people that going in for sports does not involve getting too rough and becoming senseless. Still there is some hope that people will change their mind about sports if they listen to the ideas of the modern psychologists. With some professional opinions involved, it would be easier to convince people that sport is not as black as it is painted. Violence in Sport: Playing the Game Clean On-the-Field Violence and Professional Football: The Points of Contact In spite of the fact that numerous kinds of sport involve certain degree of field violence, the reasons for such behavior are far from being skin-deep. Some of them root in the sphere of people’s subconscious, and it takes much time to drag the true reasons for the â€Å"antisocial† behavior into the light. As numerous sociologists admit, some games do involve certain degree of violence in the field; there is no reason to worry, though, as long as the participants understand that this is merely a game and that as it stops, the opponents will turn into friends. Yet sometimes violence in the field crosses the boundaries of what has been allowed. One of the greatest questions of the modern sport psychology is why this happens so. Bell (1 987) says that this is an integral part of the game which bears certain resemblance to a tradition: To the innocent eye there seems to be very little violence on the field, contrasted to U. S. football or boxing or even bullfighting. At least there appears to be no more violence than at any polistic game, and less violence than at many. (34)Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Thus, the actions of the sportsmen can be hardly treated as violent, and the football players have nothing to be reproached for. This is their masculinity which makes them act in a rude and brutal way. This is the instinct of a fighter awoken which makes the players act in such a way. It is doubtless that masculinity is to blame for the disorders in the field. Still it must be kept in mind that even the toughest game must be fair and just. Does Playing Sport Causes Men’s Violence? Due to its relaxing a nd healthy effect, sport can hardly make one act violently. Because of the fact that sport makes the energy within aim at certain object, a ball in most games of sport, one will not be able to give way to the emotions in an anti-social way. Sportsmen understand perfectly well that everything happening on the field is a part of the game which is not meant to harm the others. It must be admitted, however, that games of sport sometimes turn too brutal when the sportsmen lose the feeling of the game and take the environment as the battlefield. In this case, injuries and ever traumas are possible. However, the reason for that is rather a case of one’s psychological problems rather than the game itself. As Yinnakis (2001) says, â€Å"If sport is interpreted as war, then the body is transformed into a weapon, into an instrument of violence and aggression.† (228). A single outburst of violence is not a tendency, which should also be kept in mind. A Dilemma to Solve Since sport does involve an element of competitiveness, it would not be a surprise for me to find out that the schools’ football teams are rivals and that they use every opportunity to win the game. Thus, I do not consider it a wise pedagogic idea to scold the boys down. However, letting things drift would be a mistake either. Because of the fact that violence has been spotted, the situation does need serious consideration. It seems to me that the most reasonable in the given situation would be not to resort to sermonizing, but to hold a class with the students, asking them what they consider the top priority in sport games, namely in football, what they would do to win a game, and what kind of game behavior they consider fair.Advertising We will write a custom essay sample on Violence in Sport: Playing the Game Clean specifically for you for only $16.05 $11/page Learn More Making them think about the moral issues of the game, such questions will drive them to the idea that a defeat in a fair competition costs much more than the victory gained with help of violent behavior. The students must learn that the opponent should be respected, as well as be worth respecting. It could also be a good idea to demonstrate such ideas in practice, when the team is training for the on-coming competition. In addition, the rules must be restricted so that both the players and the audience could not act in a brutal way. Reference List Bell, B. J. (1987) To Play the Game: An Analysis of Sports. Piscataway, NJ: Transaction Publishers. Yiannakis, A. Melnik, M. J. (2001) Contemporary Issues in the Sociology of  Sport. Champaign, IL: Human Kinetics. This essay on Violence in Sport: Playing the Game Clean was written and submitted by user Cloud 9 to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Auditory, Visual and Kinesthetic Learning Styles

Auditory, Visual and Kinesthetic Learning Styles One way to be truly successful in the classroom is to wrap your head around the three different learning styles according to Flemings VAK (visual, auditory, kinesthetic) model. If you know how you learn best, you can use specific methods to retain what you learn in class. Different learning styles require varied methods to keep you motivated and successful in the classroom. Here is a bit more about each of the three learning styles.   Visual Fleming states that visual learners have a preference for seeing the material in order to learn it. Strengths of the visual learner:  Instinctively follows directionsCan easily visualize objectsHas a great sense of balance and alignmentIs an excellent organizerBest ways to learn:  Studying notes on overhead slides, whiteboards, Smartboards, PowerPoint presentations, etc.Reading diagrams and handoutsFollowing a distributed study guideReading from a textbookStudying alone Auditory With this  learning style, students have to hear information to truly absorb it. Strengths of the auditory learner:Understanding subtle changes in tone in a persons voiceWriting responses to lecturesOral examsStory-tellingSolving difficult problemsWorking in groupsBest ways to learn:Participating vocally in classMaking recordings of class notes and listening to themReading assignments out loudStudying with a partner or group Kinesthetic Kinesthetic learners tend to want to move while learning. Strengths of the kinesthetic learner:Great hand-eye coordinationQuick receptionExcellent experimentersGood at sports, art, and dramaHigh levels of energyBest ways to learn:Conducting experiments  Acting out a playStudying while standing or movingDoodling during lecturesStudying while performing an athletic activity like bouncing a ball or shooting hoops Generally, students tend to favor one learning style more than another, but most people are a mix of two or maybe even three different styles. So, teachers, make sure youre creating a classroom that can engage any type of learner. And students, use your strengths so you can be the most successful student you can be.

Matrix Analysis Linear Algebra SVD Speech or Presentation

Matrix Analysis Linear Algebra SVD - Speech or Presentation Example It can be easily checked that A, z-A, (z-A)-1 commute and thus are diagonalizable simultaneously. Furthermore, it can be easily be checked directly that if ÃŽ » is an eigenvalue of A with eigenvector V, and (z-ÃŽ »)-1 is an eigenvalue corresponding also to v. Therefore, A, z-A and (z-A)-1 have the same spectral projector PÃŽ » of A= the spectral projector P(z-ÃŽ »)-1of (z-A)-1, and, therefore, the spectral decomposition of (z-A)-1 is thus; 1c.) Given a square matrix M its resolvent is the matrix-valued function of a square matrix A its resolvent is the matrix-valued function RA(z)=(zI-A)-1, defined for all z ∈ C and I is a n*n identity matrix. In infinite dimensions the resolvent is also called the Green’s function. Since the resolvent RA(z)is nothing else but f(A) for f(t)=(z-t)-1=1/z-t its spectral decomposition is exactly what is expected. The diagonals entries ∑i,j of ∑ are the singular values of A. The m columns of U and the N columns of V are the left-singular and right-singular vectors of A. One application that uses SVD is the pseudoinverse. A+=V∑+U*, where ∑+ is the pseudoinverse of ∑, which is formed by replacing every non-zero diagonal entry by its reciprocal and getting the transpose of the resulting matrix. It is also possible to use SVD of A to determine the orthogonal matrix R closest to the range of A. The closeness of fit is measured by the Frobenius norm of R-A. The solution is the product UV*; the orthogonal matrix would have the decomposition UIV* where I is the identity matrix, so that if

Business Economics 2 Essay Example | Topics and Well Written Essays - 1500 words - 3

Business Economics 2 - Essay Example In other words it is a closed private economy. Households supply labor to firms which in turn pay wages to the former. They buy goods and services produced by the firms. Next we introduce the government. The government is both a producer and a consumer at the same time. It is not only actively involved in production and consumption but also in charging taxes from and giving subsidies to the first two groups. In the next stage we introduce financial institutions such as banks. They enable the flows to be made smoother through their services such as cheques, credit cards and so on. However, still this is a domestic economy, though there are financial institutions in the rest of the world as well. So we finally introduce international trade, i.e. imports and exports. This is where the problem of balance of payments comes up. Balance of payments is the sum total of all imports and exports between a particular country (e.g. Britain) and the rest of the world in monetary terms. Therefore global financial institutions also come into the system. The circular flow diagram, indeed, adequately represents the fact that what is paid by a member of a given sector, say, firms to a member of another sector, say, households, is income for the latter while it’s expenditure for the former. However, in itself it’s a static model of a dynamic series of national and international flows. This is where its inadequacy as a representative model of income flows shows up. The balance of payments problem of Britain or for that matter of any other country is a dynamic one which necessitates a dynamic modeling structure to adequately capture the hidden forces of change. For instance in 2006, Britain’s total exports were equal to  £ 369,691 million while imports were equal to  £ 424,128 million. Thus the current account balance recorded a deficit of  £ 54,437 million in 2006 (Annual Blue Book of Statistics,

Driving Forces For Smartphone Industry

Driving Forces For Smartphone Industry The mobile Internet is growing so fast. There is about 500 million people use the mobile internet worldwide in 2009. The Smartphone will be the most popular method to access the internet than PCs in the next few years. There are more and more people want to have Smartphone instead of desktop or laptop. In Egypt and India this is 70 percent and 59 percent of mobile internet users are mobile-only. Even in the US it is 25 percent. (MobiThinking 2010). Now there are about 150 million presently users log in Facebook from mobile devices. People use Facebook on their mobile devices are twice more active on Facebook than non-mobile users.(Mobithinking 2010) These make the reason of the Smartphone growth very fast recently. Changes in who buys the product and how they use it The target market of the Smartphone is young generation. There are two parts of the young generation that are college students and fresh graduates. College students want to have Smartphone. According to the researcher at Ball State University, there are 49 percent students own a Smartphone at college in 2010, compared with 38 percent in 2009. The 97 percent of students use text messages for their primary communication method and 30 percent of students will use email to communicate to each other. There are about 90 percent of Smartphone users that use their phone to surf the internet. About 97 percent of the users will take and upload photos and 87 percent of the owners will look at videos and upload videos by their Smartphone. (Kelly Truong). Fresh graduates need a Smartphone, too. Fresh graduates continue their habits from the college, but they use their Smartphone on the different way. They use their Smartphone for their work in order to have more efficient than others. The Smartph one can help them check their email anywhere, stay in touch with their office and update the news from office quickly. Increasing globalization of Smartphone industry The demand of the Smartphone is growing rapidly worldwide, because of mobile internet becomes more popular. Gartner expects the worldwide touch-screen mobile device market to top 362.7 million units in 2010, an increase of 96.8 percent over 2009 sales of 184.3 million units. (Michelle Maisto). More and more people start to buy a Smartphone, because of the trend market. Smartphone is going to instead of the traditional phone. Changing societal concerns, attitudes, and lifestyles Smartphone changes the way people used to be. First, the communication between the people is changing. People use social media to communicate to each other. Facebook user base has risen to 430 million year-over-year, roughly the same increase as QQ in China. Twitter, while sporting only 58 million users experienced a 1238% year-over-year growth rate. Facebook now dominates in chat, messaging, video sharing, games, VoIP and more. (MobileBeyond). People want to check the social media instead of text message and give a phone call. For example, Facebook shows a lot of information that people want to express for their days and also upload their photo to their friends. Smartphone can give people to see the latest news from the social media anywhere and anytime. Second, the lifestyle is going to change. People used to go to the bank to make transaction and deposit the check. After we have Smartphone and internet, we can just take a photo with check and upload to your bank. Finally, the atti tude is going to change. People used to buy the products and compare the price in the different stores. It was not convenient and efficiency way to shop. Now you can easily to check the price of the product by using Smartphone that can help you make the right decision to shop. Smartphone is changing our lifestyles, attitudes and societal concerns. Industry life cycle There are five stages of the industry life cycle. In the embryonic stage, the industry starts to begin and develop the product to the public. In the growth stage, the company produces more products and increases the market share. In the shakeout stage, some of competitors start to see the opportunities in this market. In the maturity stage, the product price is stable and more competition comes to market. In the decline stage, the sale of the product decreases until the product innovation or discontinue in the market. (Hill Jones, 2008). The Smartphone industry is in the growth stage. The demand of the Smartphone industry is growing rapidly. The sale of the Smartphone was 174 million units in the 2009; there were 270 million units sold in 2010. In 2011, the sales forecast is going to be double from 2010 to 2011 that means about 500 million units. (Oliver Van Dervoort). The demand of the Smartphone is going up twice than 2010 that make the Smartphone industry is in the growth stage, because of the strong demand of the Smartphone. Internal Analysis Value Chain The value chain is that an organization creates value by performing a series of activities and it represents how each competitive advantage created via an organization adds value to the service or product for each customer. In the HTC Company, RD, Production, Marketing Sales, Customers Service and Human Resource are adding the value to their company. (Hill Jones, 2008). Research and Development HTC extremely concerned about research and development department. In 2009, HTC has nearly one-third of RD personnel which in total HTC personnel. They also invest in R D development about 5% to 7% of the total revenues. HTC also pay attention on their innovation and design. HTC introduced the worlds first Android Smartphone in the Android operating system. After that, HTC also develop the new 4G high speed Smartphone that customer can download or upload their games, picture, video and mobile multimedia fast than before. (HTC Annual Report) In 2010, HTC introduce the worlds first windows phone which is HTC HD2. HTC HD2 has a capacitive touch screen interface and 1 GHz processor. (HTC Annual Report). It allows consumers to enjoy the fast and smooth touch experience and quickly respond to every touch of the action which is a major breakthrough for Windows Mobile phones. It is the worlds first embedded HTC Sense for Windows Mobile; make the phone more intuitive operation. HTC Sense has three core principles for the design -Make it Mine, Stay Close, Discover the Unexpected. The ideal of the HTC Sense is easy to operate in order to attract more customers to buy their Smartphone. HTC develops the product designs to meet china market with China Mobile. In China, TD-SCDMA is Chinas telecommunications industry with independent intellectual property rights of international communications standards. Each of the phones needs to have TD- SCDMA in order to use in china. In 2008, HTC launched their first TD-SCDMA Smartphone in china i n order to extend their market into China. Production HTC is growing so fast. According to the annual report, with worldwide demand for mobile phones expected to continue rising through 2010, we can expect the tight supply situation to continue as well. (HTC Annual Report) HTC needs to make sure their suppliers to increase productivity in order to meet the demand of the market. HTC also needs more manufacturing plants and facilities to meet the increasing demand of HTC products. HTC pay attention on their quality from each of the product that they produce. HTC introduces their new HTC Hero to the market In June 2009. After that HTC Hero has win a lot of awards which are Stuff Magazines -Gadget of the Year award, Mobile Choices- Phone of the Year, T3 Magazines Phone of the Year. During the worlds largest annual Telecommunications industry event, the 2010 Mobile World Congress, HTC Hero was further recognized with the 2010 Best Mobile Handset or Device Award. (HTC Annual Report) As HTC is growing so fast in order to meet the demand of the market, they still focus on their high quality control. Marketing and Sales HTC business is focus on European and North America markets in 2009. There are 48.8% of revenues from North American, 30.4% from European and 20.8% from Asia and other regions. Especially, the annual growth rate is 28.6% in North America which is the most potential markets. HTC development strategy is the current worldwide brand positioning HTC have a good development and increase HTC brand image in order to create long-term competitive advantage HTC. (HTC Annual Report) HTC has different products to meet the different level of the markets. For example, HTCs HD2 is the luxury and high-end product. Second, they have mid-price products which are HTC Tattoo and HTC Touch2 in order to have competitively in their market segment. HTC focus on the Smartphone industry, wireless communication technologies and become more sophisticated in this market. HTC Cooperate with Telecommunication Company to place their phone in the store in order to increase sale of their phones such as Verizon, Sprint and T-mobile. HTC mobile phone now, through Europe, America, Asia, sales of leading carriers and distributors, and has gradually penetrated into the Smartphone market in developing countries such as the Middle East, Central and South America and Russia. (HTC Annual Report) Customer Service HTC opened the worlds first HTC Care Customer Service Center in Taiwan Taipei in 2007. Fred Liu, Chief Operating Officer of HTC said HTC believes that providing superior after-sales support is important to our continuing success, which is why we place such a high degree of importance on HTC Care. In the future, a number of HTC Care centers will be launched in Taiwan and overseas, allowing our customers to enjoy their mobile lifestyles without missing a call, (HTC Annual Report). Customer service center is very valuable for customers. Customer service center can save time and more efficient to solve the problems from customers. Customers can just walk into the center and get personalized consultations by HTC products, Warranty repairs and buy HTCs products. HTC also provides a loaner phone during repair time. Customers do not need to worry about the alternative phone during that period. Human Resources The most valuable asset in HTC is employees. In recent years, HTC hires recruits outstanding talent to its ranks in the areas of product design, user interface, brand promotion and sales and marketing. HTC also hire the professionals employees from Europe and American that make HTC increases their diversity, challenging, vital and encouraging. As of the close of March 2010, HTC employed 8,948 staff worldwide. The 169 non-Taiwanese staff employed by HTC filled 30% of all HTC managerial positions. Non-Taiwanese managerial and technical staff filled 8.3% of all HTC positions worldwide. Women hold 21.4 %of HTCs 557 current managerial positions. (HTC Annual Report)